SPEEDO

Speedo Recently Underwent A Rebrand For Their Walmart Packaging. In Collaboration With Their Creative Director And Merchandising Team, We Developed A Cohesive Visual System For The Dive & Swim Product Lines. The Bold Color Palette Paired With Clean, Minimal Typography Was Designed To Convey Both Sophistication And Energy, Appealing To All Age Groups. These Redesigned Packages Are Set To Launch In 500+ Stores Across The U.S., With Future Plans To Expand The Refresh To Target And The Canadian Market.